Sinful 7s

About Sinful 7s

Harrison Barrett, VP of business development, spoke to the iGB team at iGB L!VE 2026 to discuss the evolution of Soft2Bet’s MEGA platform, which started out as a purely gamification layer but has become “much more compelling than simply leaderboards, missions and point-based rewards”.

As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.

With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.

About Sinful 7s

I’ll be behind the scenes helping tie up the loose ends, and then I’ll be taking a much-needed vacation staycation while I contemplate the next chapter.

Feel free to reach out. You can find my detail at http://billbeatty.net.

The post So long, farewell, Alvita Zane, Goodbye or until next time. appeared first on CalvinAyre.com.

About Sinful 7s

I didn’t invent online gambling, but I saw its potential early enough to help shape the industry in ways that allowed it to emerge from the shadows into the mainstream.

For those who came looking for archived CalvinAyre.com gambling articles, they live on [here]. For those looking to learn more about the endless possibilities of BSV – including how it will impact the gambling industry – I encourage you to visit [CoinGeek.com] and join me on my next great adventure.

Who’s up for changing the world?